Employment

The Director of Enrollment Management serves as a member of the School’s Leadership Team and reports to the President. The Director provides strategic leadership for all enrollment functions and translates strategy into effective tactics that recruit, enroll, and retain students and families whose values, aspirations, and educational goals align with the School’s Catholic mission. With a strong sense of urgency and accountability, the Director leads enrollment efforts across grades Pre-K–12 to stabilize, grow, and sustain enrollment in a competitive educational landscape.

 

Core Responsibilities

 

Enrollment Strategy & Admissions

• Develop and execute a multi-year enrollment strategy guided by application and enrollment targets by grade and division.
• Own the full admissions funnel (inquiry to application to acceptance to enrollment), monitoring and improving conversion at each stage.
• Establish clear enrollment KPIs, including inquiry growth, application yield, acceptance yield, net enrollment, and net tuition revenue.
• Lead the varied admissions processes at all entry points, ensuring consistent standards and timely decision-making.
• Manage CRM systems and enrollment data to support forecasting, cohort analysis, and weekly reporting.
• Act as the School’s primary point of contact for the Department of Homeland Security, serve as the Principal Designated School Official (PDSO) in SEVIS, and oversee other DSOs, manage Form I-17 updates, and facilitate School recertification. 

Outreach & Pipeline Development

• Expand and diversify the enrollment pipeline through proactive outreach to current and prospective feeder schools, parishes, early-childhood centers, and community organizations.
• Increase the volume and quality of mission-aligned inquiries through targeted geographic and demographic strategies.
• Serve as the School’s primary enrollment ambassador at recruitment events, school fairs, and community gatherings.
• Activate parent, alumni, and faculty ambassadors to support relationship-based recruitment.

Marketing & Communications Collaboration

• Partner closely with Marketing/Communications to ensure enrollment priorities drive campaign strategy and messaging.
• Translate the School’s Catholic mission, academic strengths, and student outcomes into compelling enrollment narratives.
• Evaluate enrollment-related marketing investments using cost-per-inquiry, cost-per-applicant, and yield metrics.
• Ensure admissions communications are timely, personalized, and aligned across platforms.

Retention & Re-Enrollment

• Develop and implement a comprehensive retention strategy focused on student persistence and family satisfaction.
• Set and monitor retention KPIs by grade, division, and key transition years.
• Collaborate with division leaders to identify at-risk students and intervene early.
• Analyze attrition data, conduct exit interviews, and lead corrective action planning.
• Oversee annual re-enrollment processes, timelines, and family communications.

Data, Reporting & Continuous Improvement

• Produce regular enrollment dashboards and forecasts for senior leadership and the Board.
• Monitor competitive trends, demographic shifts, and pricing dynamics impacting enrollment.
• Use historical data to model enrollment scenarios and inform staffing and budgeting decisions.
• Continuously refine processes to improve responsiveness, efficiency, and family experience.

Leadership & Accountability

• Lead, supervise, and evaluate enrollment staff and volunteers, as applicable.
• Establish clear performance expectations and accountability within the enrollment department.
• Serve as an active member of the School’s leadership team, contributing to institutional planning.
• Promote a professional, service-oriented, and mission-driven enrollment culture.

 

Qualifications

• Bachelor’s degree required; Master’s degree preferred (Education, Business, Marketing, or related field).
• Demonstrated commitment to Catholic education and the mission of the NDA.

 

Experience

• 5–7 years of progressively responsible experience that would translate – directly or indirectly – to a role in admissions or enrollment management.
• Proven success in change leadership that would be leveraged in improving enrollment outcomes in a competitive market.
• Experience in a Catholic or independent Pre-K–12 school strongly preferred.

 

Skills & Competencies

• Results-oriented leader with strong analytical and strategic capabilities.
• Exceptional relationship-building and communication skills.
• High level of comfort using data, dashboards, and KPIs to drive action.
• Organized, resilient, and able to manage multiple priorities under pressure.
• Collaborative leader who effectively aligns stakeholders around enrollment goals.

 

Salary & Benefits

• Salary range: $75,000-$95,000
• Comprehensive benefits package including health insurance, retirement plan, and paid time off.

 

Employment Details

• Full-time, 12-month position.
• Evening and weekend commitments required during peak recruitment and enrollment cycles. 
• Off-site visits to schools and community organizations will be essential for success.